Creative Direction for Canon Europe Ecommerce

  • Provided creative and tactical leadership for numerous phases over a 2 year period
  • Built up a UX and design team establishing roles and responsibilities
  • Established key process patterns and production frameworks for BAU (Business as usual), campaigns/promotions, continuous improvement and optimisation streams
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Promotions Components

Design System updates for evolving Canon Store Promotions capabilities including a "Promotions Hub" landing experience and a set of modular components for product listing and site wide merchandising.

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