Site Migration, Design, Development & SEO
Colonial Proposal
Search Traffic
Estimate Overview
These are estimates- the overall trend/overview is important to pay attention to- not the specific numbers.
(Accurate numbers are available via Google Analytics)
Search Traffic & Keywords over Time - WorldWide
How much traffic does your site get through keywords?
Search traffic is actually quite good, even at the lower estimates, and on the incline.
With a site redesign, it's likely more of these visitors could be convinced to contact you, and that more of those enquirers would consider Colonial a top choice.
Search Traffic & Keywords over Time
USA
Search Traffic & Keywords over Time
Canada
Search Traffic & Keywords over Time
Mexico
Top Keywords
What keywords drive the most traffic to your site?
USA
Canada
Mexico
Top Pages
What pages get the most search traffic?
Backlinks
How many other sites link to your site?
This is a good number, but could use more to stay competitive.
Competive Landscape
Who are your main competitors online based on shared keywords?
Maps based on different keywords rankings and demographics.
Setco is a good SEO benchmark for spindle repair, as they are significantly above Colonial in all estimates.
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Competitor Analysis
Search Traffic
How much traffic does this competitor get through organic search?
Search Traffic & Keywords over Time
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BAcklinks
How many other sites link to this competitor's site?
Colonial has 83 linking websites.
Setco has 203 linking websites.
Organization & Site Structure
Proposal
Phase 1 - Redesign
Phase 1
Goal: A sophisticated and clear site that enhances existing content and communicates to visitors that you are an industry leader.
Time: 8-12 Weeks
1. Full site redesign
There is considerable traffic already, but a fresh look & feel is needed to be more competitive and turn visitors into enquirers.
2. Site migration to Webflow (150-200 pages)
Build new site on Webflow using the existing content.
Webflow is the best platform for web design.
3. SEO & Site Organization
Foundational SEO
4. Set up key analytics
Google Analytics
Google Search Console
Ahrefs
5. Translation & localization
Use Webflow or Weglot
Design BEnchmarks
Design Benchmarks
www.cnctech.com
We recently did a site redesign for CNCtech (not an SEO package).
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AI Generated Imagery
Visual element
(Preview only)
Logo Animation
Visual element
General SEO
We combine the best UX design with SEO best practices for sites that users and search engines will love.
- Keyword Research & Placement
- High-Quality Content
- Meta Tags & Headers
- Image Optimization
- Video Optimization
- URL Structure
- Site Organization
- Internal Linking
- Mobile Responsiveness
- Page Speed
- Schema Markup
- XML Sitemap
- Social Sharing Buttons
- Local SEO
Analytics
We use industry leading tools for regular and thorough performance and SEO quality assurance.
Translation + Localisation
via Webflow
Translation: Translating your website increases visibility in search engines for non-English-speaking audiences, expanding your reach to global markets.
Localisation: Localisation not only adapts content for cultural relevance but also improves SEO by optimizing server locations and targeting country-specific domains, boosting visibility to local audiences.
Translation + Localisation
via Weglot
Translation: Translating your website increases visibility in search engines for non-English-speaking audiences, expanding your reach to global markets.
Localisation: Localisation not only adapts content for cultural relevance but also improves SEO by optimizing server locations and targeting country-specific domains, boosting visibility to local audiences.
Proposal
Phase 2 - SEO Boost
Phase 2
Goal: An additional on-site SEO boost covering new content and pages.
Time: 4 Weeks
1. On-site SEO boost
Keyword research
Keyword enrichment via meta tags
Match competitors pages & keywords
Location pages
Articles
+More
Keyword Research & Placement
Meta tags are part of the page preview you see in search engine results, and need to be unique and keyword-rich.
Research what keywords are relevant to your services, and how to put them into context on your site.
MAtch your competitors
Research what pages & keywords bring traffic to your competitors and match them.
This is a big component and can't all be done in one go (like articles).
Location PAges
Rank for location-based search terms, and rank better when users are searching from those locations.
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Articles
Create "articles" that allow you to rank for more keywords and from a different angle than the services pages.
Proposal
Phase 3 - Continued Growth
Phase 3
Goal: Continued growth.
Time: Monthly plan
Monthly Growth Plan could contain a combo of the following, we would discuss this based on priorities and strategy.
Off-site SEO
Create backlinks to build authority
Google Business profile
Reviews
On-site SEO
Eg. Create more articles (keep increasing keywords and potential reach)
Social Media
Regularly publish posts that boost brand awareness
Ads
Supplement traffic with ad clicks for immediate but short-lived results
Costs
Colonial Site Proposal
Scope covers site migration, design & development, plus additional on-site SEO package, delivered within 12-16 weeks.
Phase 1: Site Migration, Design & Development
8 - 12 Weeks
$10,800
Phase 2: SEO Package
4 Weeks
$6,300
Phase 3: Continued Growth
Monthly plan
Costs & scope to be discussed.
Total
= $17,100
50% deposit, 50% upon completion
($8,550 deposit, $8,550 upon Phase 2 completion)
Growth plan to be discussed.